How to persuade your audience
Just imagine the productivity gain in your organization that is possible by reducing the number of poorly done presentations.
Ineffective presentations to decision makers can waste tens of thousands of euros a year due to the extra time that must be taken to get the proper information to make the decision. In sales situations, the lost sales due to ineffective presentations can total in the six figures.
We have seen so many bad presentations that we get fearful every time we see another one start. In actual fact, it isn’t the tool that we dislike, it is the way that the tool is used that we dislike. Too many presenters think that just by using the PowerPoint tool, they don’t need to properly plan their presentation. Any tool is useful only if it is used properly.
Here you have the 4 reasons why presentations in your organisations are a waste of time:
WE CAN’T FIGURE OUT THE POINT OF THE PRESENTATION
When a presentation has not been planned well, there is no identifiable goal to the presentation. Without an end in mind, the presentation tends to talk about everything and nothing at the same time. If we want to inform or persuade the audience we need to define a clear goal. The presenter should analyse the audience and plan the message to move the audience from where they are today to the desired goal.
WE CAN’T SEE WHAT IS ON THE SCREEN
If the audience can’t see what is on the screen, they certainly won’t be getting the message. Too many presenters choose text and background colors that have little contrast, so the words blend into the background instead of standing out. The font choice is also a problem, from too many fonts used, using hard to read script type fonts or using a font size so small that it is not readable. And if the room is too bright due to sunlight or the projector has a weak bulb, we are hard pressed to see anything on the screen at all. We would like to see color, font and room choices that result in clear slides that are easy to read.
WE CAN’T UNDERSTAND THE POINTS
Too many presenters simply put up a page full of text and read it to the audience. This insults the audience and usually is not clear because the full text gives no context or illustration of the points to help us understand the ideas. We would like presenter to take us step by step through a logical progression of ideas. We would like to see graphs or tables to give visual life to concepts and diagrams that can break down and illustrate complex ideas.
WE ARE DISTRACTED BY WHAT IS ON THE SCREEN
By using lots of animations or Power Point decorations we get so distracted figuring out what the message of the slide is. We would like to see relevant images and a clean presentation of ideas.