We have been asked to prepare an engaging video and e-mailer for the Prezentology training with Board Members of Danone from 13 countries from Central and Eastern Europe.
We created a “mission” theme for the video. The trainers acted as secret agents that received an emergency call from Europe to go on a mission. The script is linked throughout the whole campaign: from video to the actual training where participants received “Prezentology emergency kit”mentioned in the video. The kits were not revealed until the day of the training to keep the element of surprise.